Agirre Lehendakaria Center (ALC), created in 2013 as part of the Euskampus Foundation and in collaboration with Columbia University and the UPV/EHU, is a centre for social innovation that combines research and action to address the complex challenges of contemporary society. It uses interdisciplinary methodologies such as systemic mapping, active listening, collective interpretation and co-creation to promote social transformation and sustainable human development. The centre focuses on analysing and sharing lessons learned from the Basque transformation. It stands out for its capacity to integrate culture, narratives and values in its processes, using the ‘K Factor’ as a central axis to design interventions adapted to local realities.